Merchandising Refrigerator and Freezer Buying Guide

people looking at food in merchandiser refrigerator
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Refrigerated merchandisers and freezers are essential for the display and selling of packaged goods. Merchandisers come in many forms, from glass door merchandisers to open air/air curtain merchandisers. This guide will walk you through the different types of merchandisers and their benefits to your business.

Glass Door Merchandisers 

Glass door merchandisers are attractive, eye-catching display refrigerators and freezers that can hold anything from bottled and canned drinks to ice cream. Glass door coolers come in a variety of sizes, from countertop models to 81” wide three-door units. Most merchandising refrigerators and freezer have bright lighting and a lit top banner area, all with the purpose of catching the customer’s eye. 

 

For models with two or more doors, you have an option between swing door and sliding door units. Swing door merchandisers are typically will save energy, as they are less apt to be left open, and a majority of manufacturers make the doors self-closing. 

 

Sliding door models are great when you have narrow space between aisles where a swing door might be a burden. Sliding door merchandisers are easy to open, however, over time, the rails that the doors sit on can become worn down, and that can lead to the door not closing properly, letting cool air out. This leads to the unit consuming more energy to stay at temperature.